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Content Marketing Manager

China, Shanghai Shi, ShanghaiBusiness

Job description

All of our growth is inbound; we've caught the attention of great people and great brands through word of mouth, events and articles. We're looking for a content marketing specialist to help us take this to the next level.

You'll work with experts across our team (consultants, designers, engineers, data analysts) and with the direct support of our Partners to grow our voice on our site, across social media and offline.

Responsibilities

  • Design a clear content marketing strategy and set measurable goals.
  • Collaborate with design and writing teams to produce high quality content
  • Collaborate with senior members on our team (Partners, experts, consultants) to produce high quality content.
  • Develop editorial calendar, delegate tasks and ensure deadlines are met.
  • Edit, proofread and improve content.
  • Help maintain social media channels: WeChat, LinkedIn and our newsletter.
  • Support offline events (meetups and conferences).

Job requirements

  • Previous experience in content marketing.
  • Fluent (or close to it) in Chinese and English.
  • Excellent writing skills (especially in English).
  • Editorial mindset focused on growth and user engagement.
  • Detailed oriented, self-driven and eager to learn.
  • Familiar with social media platforms (especially WeChat & LinkedIn).
  • Bonus points:
    • Knowledge of marketing automation or analytics solutions (e.g. GA).
    • Understanding of our market (e.g. digital services and solutions).
    • Experience at a consultancy or agency.
    • Degree or experience in Marketing, Journalism or relevant field

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If you have any questions about our culture, our team, the work we do or the positions we offer, add Daisy from our People team on WeChat.

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About Wiredcraft

Wiredcraft is a digital product consultancy focused on China.

We’re over 100 digital experts (Strategy, Program, Design, DevOps, Development, Data, Quality), mostly in Shanghai, with remote colleagues in Beijing, Singapore, Shenzhen, Paris…

We create, launch and scale digital products critical to our clients' missions: loyalty and booking for Hilton, e-commerce for Nike... On the surface, this looks like mobile, WeChat or Web apps, but our work transforms their business and leaves lasting changes in their organization.

We aim to be the best digital product team in the world, both for our clients and our colleagues.