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Data Analyst (Digital Analytics)

Shanghai, Shanghai Shi, ChinaData

Job description

Join the data team and help us measure and improve the performance of apps for millions of users.

Our data team is fully integrated with the rest of our product teams. You’ll work directly with our designers, engineers and strategists as well as our clients to provide data-driven insights and analysis that impact the roadmap of digital products for millions of users (think e-commerce on WeChat for Burberry or booking and loyalty on mobile and WeChat for Hilton).


  • Create and implement a measurement plan using analytics tools in collaboration with engineering teams.

  • Lead analysis (client journey, landing page, channels ROI) of Web, mobile and WeChat digital journeys.

  • Perform regular audit and performance analysis of product and user data.

  • Support ad-hoc analysis requirements from clients.

  • Deliver client reports to communicate findings and analysis.

  • Educate strategy and technology teams on data and analytics best-practices.

Job requirements

  • 3+ years experience in digital marketing environment or data analytics.

  • Experience with data visualization or BI tools (e.g. Tableau, PowerBI, Metabase)

  • Experience with analytics platforms (e.g. Google Analytics, Adobe Analytics, Youshu).

  • Experience working with a tagging or measurement plan.

  • Fluent and/or conversational English and Mandarin

  • Good communication skills with both technical and non-technical audiences.

  • Independent, organized.

  • Accept frequent business trip.

Bonus points:

  • Familiarity with tag management systems (e.g. Google Tag Manager, TagCommander, Tealium’s IQ Tag Management).

  • Knowledge of Web, mobile or WeChat technologies.

  • Experience with data science and working with databases/datasets.

  • Consulting experience in a client-facing role.


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About Wiredcraft

Wiredcraft is a digital product consultancy focused on China.

We’re over 100 digital experts (Strategy, Program, Design, DevOps, Development, Data, Quality), mostly in Shanghai, with remote colleagues in Beijing, Singapore, Shenzhen, Paris…

We create, launch and scale digital products critical to our clients' missions: loyalty and booking for Hilton, e-commerce for Nike... On the surface, this looks like mobile, WeChat or Web apps, but our work transforms their business and leaves lasting changes in their organization.

We aim to be the best digital product team in the world, both for our clients and our colleagues.